A story of innovation. Uneek by Keen celebrates its 10 years as an Urbanstar.
Ten years of revolutionary design and unparalleled comfort.
It all began in 2013, when Rory Fuerst Jr. , director of innovation for Keen , decided to completely rethink the conventional footwear manufacturing process to create a shoe that fits the foot perfectly . Today we know the result very well.
Right from the start, the Uneek sandal won over all fashion lovers year after year, in particular of the streestyle, thanks to its minimal design and high comfort. The use of cords which, unlike traditional uppers, freely conform to the shape of the foot, makes its unmistakable style and unique, as well as breathable and flexible.
Also noteworthy is its commitment to sustainability issues. The brand pays particular attention to the impact that its creations can have on the environment: therefore the upper is made of PET recycled and the anti-odor treatment is made without pollutants e pesticides.
The first model was presented to the public in2014, after having collaborated with numerous factories to refine all the necessary processes. With itstwo-cord upper, free movement, the innovative sandal-sneaker has infinite adjustment points which with the patented tie-rod system – span>Interlocking Cord System – adapts to the shape of the foot.
Over the years, production has expanded and, after a decade, numerous variants have been created. There have been many collaborations in the world of fashion – from .END to Mita Sneakers, up to SNS and OnlyNY – which made Uneek the perfect sandal-sneaker for anyone looking for comfort and style in a single shoe.
Urbanstar celebrates 10 years of Uneek with a workshop-event
Ten years after its official debut, Keen's Uneek celebrates this important milestone with a series of events within prestigious multi-brand stores And department store (Rinascente Milan and Rome). This collaboration confirms the brand positioning in the landscape fashion And street Italian. Given by its ingenious mix of innovation and quality in raw materials and production.
Friday 31 May, in the store Urbanstar of Rome, an event has been organized which will feature Keen's iconic shoe, on the occasion of its 10th anniversary: Uneek making . To celebrate its timeless silhouette. During the evening there will be several present influencers and gods will be distributed to all those who participate gadgets (passes laces, t-shirts, tote bags and key rings).
There will also be aforex panelwhere all customers can take photos to make the evening even more >unforgettable. As well asfree food & beverage andDJ Set >to liven up the atmosphere.
Do you already own Uneek sneakers and would like to customize them? During the event, it will be possible to customize them with different colored laces and elastic closure, provided by the Keen team. The workshop is dedicated to consumers who already own or they will buy a Uneek and who want to live a unique and engaging experience. Able to leave an indelible mark.
