The Puma Speedcat OG are back straight from the 2000s and are here to take over the women's and men's shoe scene in 2024. The reason is simple and involves the world of sneakers, Formula 1 and Emily Ratajkowski . The combination of these three factors has meant that, in addition to the well-known adidas and Nike models, this could also be the year of Puma .

The Puma Speedcat is the women's sneaker model you don't expect

The challenge was launched by Emily Ratajkowski in New York, wearing the Puma Speedcat OG together with streetstyle looks that went around the web. Ratajkowski's message, as well as that of sneakerheads, is this: we are witnessing the revenge of the vintage and nostalgic sneakers of the 2000s. 

The PUMA Speedcat is back

The history of these shoes with an eye-catching silhouette begins in 1999, when Puma created these fireproof sneakers designed for the Formula 1 tracks. After 20 years, these soft suede sneakers are here away from the Monaco circuit to land on the streets of the fashion capitals. We at Urbanstaroma are sure that it will become one of the most spotted sneakers during fashion weeks in all cities.

The design of the Formula 1 sneaker

For the first release scheduled for June the German brand has focused on the black and red versions which recall the colors of the stables. Taking inspiration from the racing uniforms of the early 2000s, the reissue of the low-top Speedcat also features the Cat detail embroidered on the toe. Made of soft suede, this model is designed for any type of asphalt.

The trend of runway outfits

This re-edition of the Puma Speedcat takes place precisely in a year in which we are rediscovering the Formula 1 aesthetic. More and more creators and celebrities (Emily Ratajkowsk wasn't the only one) they started wearing hats and streetstyle looks combined with these Formula 1 shoes.The media and Gen Z have already understood the potential of this model with retro charm. It's time to race off the track. 

Who else wore the Puma Speedcat

After collaborating on a special A$AP ROCKY x PUMA collection, the union between the German brand and the American creative continued during the latest edition of the Paris Fashion Week >. Here, in fact, A$AP Rocky debuted with his American Sabotage fashion show, bringing the Puma Speedcat to the catwalk.

Puma's impact beyond the racing circuit

The red and black Puma Speedcat, now ready for release, are awaited by both Formula 1 fans and a new generation who loves streetwear. Puma inaugurated 2024 with a series of collaborations, releases and drops of iconic sneakers. After having revived the Puma Mostro, another pillar of 2000s culture, the Puma Speedcat is ready to take the stage in 2024.

Launch details

The return of the Speedcat includes the original black and red colors, both last released in 2020 with less media coverage. However, the renewed interest in vintage and streetwear has created a lot of hype around this Puma drop. Mark the launch date on your calendar: both colors will be available starting June 29th on our website at the price of €110.

Shop the Puma Speedcat OG on Urbanstaroma.com or in store starting June 29, 2024