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Red Wing x Urbanstar

by Urban Star 12 Jun 2023

 

Red Wing x Urbanstar collaboration. Coming soon project for 8833 Classic Moc Red Wing Shoes

 

 

Red Wing x Urbanstar: Bonds that last

 

 

Objects wear out, passion is forever
The Red Wing brand and the Urbanstar store know it well
 

 

 

Red Wing Shoe Company was founded in 1905 in a small town on the banks of Mississipi, in Minnesota, and thanks to its know-how became soon the official supplier of the US army, reaching a boom with the outbreak of the First World War. A modern classic, for over a century Red Wing purpose-built footwear has been at the spearhead of innovation in the standard of excellence for work boots. Today Red Wing footwear are complemented by apparel and accessories to meet all consumers’ needs.

 

 

 

Passion and Endurance

For 20 years, Urbanstar has been offering its customers the quality and craftsmanship of Red Wing footwear. Covering an area of 400 sqm, the Rome store known for its 'research' offers a wide selection of known brands, but also of emerging ones.

To celebrate this longstanding partnership, and further strengthen the strong ties between the two companies, a special event is planned for September 2023: the release of a customised 8833 Classic Moc leather boot, sold in a made-to-measure iron toolbox, like the ones used by carpenters on construction sites.

Handmade by expert blacksmiths, it will contain a shoe care kit and a collector's mini-boot. And its "aged" and "rusted" look is in contrast with the resistance of the footwear. This symbolism represents the intrinsic meaning of the collaboration:

‘Objects can wear out, passion endures forever’.

 

 

 

Credits: Sara Fumagallo 
HUB Style Magazine

 

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