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Kiko Kostadinov and ASICS create 2024's must-have sneaker

by Urban Star 20 Feb 2024

Discover the US4-SGEL-TERRAIN, a men's and women's sneaker model curated by Studio Kiko Kostadinov and ASICS SportStyle, set to be available starting February 23, 2024. Stay tuned for this noteworthy release that is anticipated to dominate the sneaker scene in spring and summer 2024. 

It is now the appropriate time to discuss the new sneaker releases for the upcoming spring season. Among the roster of footwear to consider for 2024, the ASICS creations by Studio Kiko Kostadinov in collaboration with the ASICS SportStyle development team are essential additions.

 

Studio Kiko Kostadinov e ASICS SportStyle US4-SGEL-TERRAIN

Let us explore the distinctive features of the US4-SGEL-TERRAIN model, the release curated by Studio Kiko Kostadinov and ASICS set to launch at the end of February. Could this be the iconic sneaker for spring and summer 2024? We firmly believe so, and we will delve into the reasons together.

Who is Kiko Kostadinov

Kiko Kostadinov is a British designer of Bulgarian origin and founder of his eponymous brand. He was born in Bulgaria in 1989 and then moved to London where he graduated in Fashion Design from Central Saint Martins in 2011. He has won numerous design competitions and collaborated with streetwear giant Stüssy, as well as being named one of the 30 Under 30 in the arts by Forbes Europe.

In 2016, Kostadinov graduated from the MA Fashion Menswear Design course at Central Saint Martins and shortly after became the first menswear student to receive the British Fashion Council's NewGen Men endorsement. In 2017, he began his ongoing partnership with ASICS, a story that has changed the world of sneakers and streetwear forever.

Models from ASICS Sneaker curated by Kiko Kostadinov

From the very beginning, ASICS has shown great openness to new ideas proposed by Studio Kiko Kostadinov. Among the ASICS models styled by Kiko Kostadinov, we can mention:

Tra i modelli ASICS dallo stile curato da Kiko Kostadinov possiamo citare: 

  • GEL-BURGEL-BURZ 1
  • GEL-BURZ 2
  • GEL-DELVA 1
  • GEL-SOKAT INFINITY 1 & 2
  • GEL-NEPXA
  • GEL-KORIKA
  • GEL-KIRIL
  • GEL-AURANIA
  • GESSIRITT II & GEL-TESERAKT
  • GEL-GLIDELYTE III
  • GEL-KIRIL 2
  • UB1-S GEL-KAYANO 14
  • HS1-S TARTHER BLAST
  • FN1-S GEL-NIMBUS 22
  • FN2-S GEL-CONTEND 5
  • HN1-S GEL-VENTURE 7

ASICS and Kiko Kostadinov's secret formula for success: a sneaker brand meets a designer specializing in men's fashion and together they create high-performance sneakers. His work today consists of curating eye-catching silhouettes to build a community made up not only of sneakerheads, but of anyone who wants to approach the world of street style. Let's discover the details of the latest unisex sneaker launching this spring.

US4-SGEL-TERRAIN is the sneaker of the year 2024

The US4-SGEL-TERRAIN is destined to become the sneaker of the year due to its uniqueness, hybrid construction and fashionable sensibility. Kiko Kostadinov's mission? To create an ordinary sneaker with extraordinary performance for everyday life in the city. 

 

US4-SGEL-TERRAIN: il modello curato da Studio Kiko Kostadinov e ASICS SportStyle.

The CURATORIAL collection, curated by Kiko Kostadinov Studio and ASICS, presents the designs of the US5-S GEL-QUANTUM KINETIC, US4-S GEL-TERRAIN and UB6-S GT-2160 sneakers in a new way.

US4-SGEL-TERRAIN: il modello curato da Studio Kiko Kostadinov e ASICS SportStyle.

The color palettes (black and neon, red and wood crepe) reflect the theme of shadows, mixing dark colors with pastel and neutral tones. The result is a sneaker that recalls the functional silhouette of trainers, but with unusual combinations.

A new trend for Generation Z

A new unboxing for Gen Z, who will use the US4-SGEL-TERRAIN to create content on TikTok and Instagram. Get ready with me, instructions on how to wear them and upgrade your looks with the perfect sneaker for street style 2024. The US4-SGEL-TERRAIN is the most versatile sneaker you can wear: from normcore to dadcore to the more familiar gorpcore, this is the shoe to buy now.

Men's fashion, but not only: the soul of the US4-SGEL-TERRAIN is profoundly unisex. The hybrid construction of this new model, with a style curated by Studio Kiko Kostadinov and ASICS SportStyle, makes it suitable not only for outdoor activities in full Gorpcore style, but also for city life.

 

US4-SGEL-TERRAIN: il modello curato da Studio Kiko Kostadinov e ASICS SportStyle.

Whether you're wearing them under a pair of technical trousers, jeans or tailored trousers, the US4-SGEL-TERRAIN will become your favorite look all year. Sneakers are finally here, wear them whenever and wherever you like.

 Stay tuned for the noteworthy US4-SGEL-TERRAIN release that is anticipated to dominate the sneaker scene in spring and summer 2024.

 

 

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