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Editorial

Birkenstock 1774: the new luxury personality from Birkenstock

by Urban Star 12 Mar 2024

Explore fashion shoe trends 2024 with the latest from Birkenstock: the perfect balance of style and comfort with the 33 Dougal and 222 West lines of the new Birkenstock 1774.

Birkenstock 1774 Nuova collezione

Birkenstock is synonymous with comfortable, durable and quality shoes, but also with style in step with the 2024 fashion trends for men and women. Since 1774, the year the German brand was founded, Birkenstocks have been the ultimate expression of responsible fashion and comfortable style.

Since that year they have been designing shoes with a footbed that adapts to the natural shape of the foot, writing the history of the most comfortable footwear ever. And now their Spring Summer 2024 range is ready to expand to include two new flagship models: 33 Dougal and 222 West. Let's find out together what's new in the Birkenstock 1774 collection and which shoe models to focus on for this 2024. New shoe drops for men and women, but also timeless models.

The luxury of comfort, everywhere with 33 Dougal and 222 West

33 Dougal and 222 West come from the disruptive energy of 1980s New York. Designed for long hours in the city, the new models from Birkenstock's 1774 collection will be your compass on your feet. 33 Dougal and 222 West, along with the other four models in the 1774 collection, will give you style and comfort anywhere.

 

The elegance of Birkenstock 33 Dougal

The 33 Dougal model takes the design of the Birkenstock Boston and makes it refined thanks to the shiny finish of the leather. Available in autumn shades of black, brown, moss green and Kurkuma, their matching buckles lend luxury and elegance. You can wear them to an art gallery opening, but also to an informal get-together with friends. There is no doubt about it: Birkenstock 33 Dougal are destined to become the best shoes to buy in 2024. 

222 West, an urban fusion

Speaking of men's and women's shoe fashion 2024, 222 West marries the best aspects of the Birkenstock Arizona and Boston and creates a versatile two-strap sandal. Wrapped in elegant black leather with chrome buckles, 222 West symbolises a perfect fusion of classic and contemporary design, adapting to the urban lifestyle. The result of this urban fusion? The ultimate expression of freedom and flexibility.

Birkenstock 1774: la nuova collezione luxury di Birkenstock

The other novelties in the 1774 collection by Birkenstock

The avant-garde of 33 Dougal and the expressive freedom of 222 West, but that's not all: the Birkenstock 1774 collection boasts a number of great titles from the past. 1774 includes the Arizona, Florida and Milano models, made in both the elegant Berlin leather and the more vibrant versions in green, kurkuma or carafe brown suede. The Tokio silhouette, proposed in the previous 1774 collection, also returns in a rustic colour palette. Six scenarios in total, six opportunities, six identities to explore in total freedom. Six styles to focus on all year round, for every occasion.

The strengths of the Birkenstock 1774 collection

Buying a pair of shoes from the Birkenstock 1774 collection means not only taking care of your feet, but also appreciating craftsmanship and expressing yourself with your own style. This is why you should buy a pair of Birkenstocks now:

  • Sustainability: they are made with an eye on the environment
  • Versatility: they can be combined with different styles and contexts
  • Handmade quality: they are built to last over time
  • Absolute comfort: for those who do not want to renounce comfort in every occasion
  • Freedom of expression: the true mantra of 2024 shoe fashion

How to combine models from the 1774 collection


Let's make one thing clear: Birkenstock models do not set trends, they create them. In the changing landscape of men's and women's fashion 2024, Birkenstock shoes are a guarantee of style. With 33 Dougal and 222 West, you can stick to minimalism but also explore street style or bohemian looks. With the models Arizona, Florida, Milano and Tokio you can stay in your comfort zone with basics and the great classics or you can follow all the 2024 fashion trends. Feel free to explore all combinations of the Birkenstock universe.

Birkenstock 1774. La moda scarpe 2024 ai tuoi piedi

In the sea of shoe releases, new shoe drops and hype of the latest models, choosing the Birkenstock 1774 means investing in an item that will not follow the seasons but will survive them with elegance, becoming a must-have in your wardrobe.

Discover the new Birkenstock 1774 collection on urbanstaroma.com or in store from 14 March.

 

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