Barbour x Noah: the streetwear collaboration not to be missed

Barbour x Noah: even during this 2025, the iconic British brand and the famous New York brand Noah have collaborated on a menswear collection that reinterprets Barbour's archive with a summer perspective. Due to its historical roots, particularly linked to its waxed jackets, Barbour tends to be associated with the colder and wetter months. With this new Barbour x Noah, the goal is precisely to make the jackets and the world of Barbour appreciated in the warmer seasons. The result? Lighter and more versatile silhouettes and color palettes, perfect for summer.

"Let's discover together all the key pieces of the collaboration and what changes compared to previous releases. Who said that the perfect jacket for spring doesn't exist?"

The British brand Barbour, a leader in the heritage and lifestyle segment, collaborates once again with the famous New York men's clothing brand Noah. The Barbour x Noah collection this season is inspired by the wonderful northeastern coasts of America. The color palette of pastel tones indeed evokes a beach atmosphere, perfect for the warmest season. Thanks to the shared love for the city and the countryside, this collaboration is the result of a natural synergy that places practicality at its core. As always, every detail, from the fabric to the metal elements, has been carefully selected to meet any needs during outdoor adventures.

The Barbour x Noah collection, which combines Noah's surf and skate inspired style with Barbour's traditional menswear, reinterprets the British brand's archive pieces by infusing them with a streetwear and rebellious touch. "Noah is a brand that boasts a truly authentic aesthetic, born from a love and deep interest in the subculture of surfing, skating, and music. The free spirit that characterizes it has been infused with great care into Barbour's archive pieces; the result is a playful, carefree, and respectful interpretation of our classic menswear." Ian Bergin, director of the division.

Menswear

The new Barbour x Noah collection reinterprets the archive pieces of the British brand with a contemporary streetwear twist. The imagery of skate and surf, linked to Noah's American roots, finds an aesthetic space on Barbour's iconic jackets and on t-shirts and sweatshirts reimagined in a summer key. 

Inspired by Barbour's Spey model, originally designed for wading up to the waist while fishing, the casual Wading jacket from the Barbour x Noah collection retains the shorter, boxier cut of the iconic outerwear. The model pairs perfectly with high-waisted trousers and features two patch pockets and Barbour's unmistakable D-ring detail on the chest. Available in three variants in mint green, brown, and black, this jacket is made from a lightweight cotton fabric, ideal for the spring and summer months.

The famous Bedale jacket by Barbour was first introduced in the collection in 1980 by the president Dame Margaret Barbour. Designed to meet the needs of the equestrian market, the model features a shorter cut that makes it perfect for riding. The reimagined version by Noah of this beloved jacket has been made using an eye-catching madras patterned fabric on a pink base. This lightweight model with an all-over tartan pattern will truly make your wardrobe unique.

The collection, which includes two t-shirts, a sweatshirt, and a hoodie, is characterized by its streetwear touch. Among the items stands out the Archive t-shirt with a swan in the pastel blue shade of Barbour x Noah, which features an archival image from the Barbour catalog depicting a solitary swan swimming in deep waters, paired with the phrase "who cares if it rains?" The pastel pink floral t-shirt from Barbour x Noah instead showcases an illustration of the native flowers of the northeastern American coast. Finally, the Northeast sweatshirt from Barbour x Noah celebrates the evocative coasts from which both brands originate.

Lthe entire collection e Barbour x Noah will be available for purchase starting February 27 on our website Urbanstaroma.com and in-store. From this date, you can take home the best pieces from a streetwear collection perfect for summer.