Nike Total 90: the great return of a football icon

The Nike Total 90, iconic shoes for everyone who grew up in the early 2000s, are about to make a comeback. Designed to dominate soccer and futsal fields, the Total 90 quickly became an icon of international streetwear, taking over the streets of cities around the world. Contributing to their success were some of the most beloved footballers of all time, including Francesco Totti, Luis Figo, and Roberto Carlos. Just recently, Nike announced a big and unexpected return. Let's discover together the story of the Nike Total 90, when the Total 90 III will be released, the available colorways, and what changes in this new release of 2025.

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To understand the media success of the Nike Total 90, one must delve into the history of these shoes and grasp their connection to the world of football and futsal. Throughout the 1990s and early 2000s, Nike began a media promotion of the Total 90 that involved well-known faces from the international football scene and exciting commercials. The first one is from 1996 and is titled "The Mission": Davids, Nakata, Totti, Thuram, Figo, Guardiola, Seedorf, and Vieira must recover the new silver ball ''T90'' located inside the ''Colosseo quadrato'' in Rome. They will succeed in the endeavor with the first version of the Nike Total 90. After the release of the Nike Total 90 II with an even more appealing design, in 2004 the Total 90 III, the first without a tongue and worn by Ronaldinho, arrived. Amidst World Cups, increasingly vibrant colors, and the interlude of the Nike Total 90 Laser, in 2013 we have the last official release of this Nike model.

The reason for the success of the Total 90 is primarily linked to their well-crafted design, thanks to the quilted leather and the colorways launched over time. Much of the hype, as already highlighted, is due to the association with the world of footballers who, as the first brand ambassadors, created a true sense of community around Nike and the Total 90 in particular. It is no coincidence, in fact, that many advertisements for this Nike model have sought a form of engagement with the consumer by asking, at the end of the spot, to replicate the feats of their idols and to share it all on YouTube.

"Let's now talk about the design and the novelties of this new release from Nike. Let's start by saying that the model presented (and soon available on our website and store) during the second virtual showcase by SNKRS was the Nike Total 90 III. But what really changes compared to the 2004 version?"

• The quilted leather upper and the asymmetrical lacing have been kept unchanged, true to the original model.

• The Total 90 branding has been added to each side of the sneaker.

• The sole with studs has been replaced with a flat rubber tread perfect for everyday use.

• The new rubber tread will feature different colorations based on the main colorway: the gold model "Dynamic Yellow", for example, comes with the classic sole color "gum".

Since Nike officially confirmed, during the second virtual showcase branded SNKRS, the official launch of the Total 90 III, nostalgic fans and sneakerheads are eager to know the release date. We did it: the Nike Total 90 III will be released on March 1, 2025 in the colorways Metallic Silver, Black Patent, and Dynamic Yellow. You will be able to purchase your Total 90 on Urbanstaroma.com or in our physical store in Rome starting from the official launch date.

With this release, Nike also confirms the trend of low-profile low-top sneakers. The history of this legendary Nike sneaker has been revisited and the changes to the Total 90 2025 have been introduced; all that's left is to choose your preferred colorway to relive the story of 2004 with a nostalgic touch. To stay updated on the latest sneaker launches, check out the Release section on Urbanstaroma.com.