Human Made: the t-shirt and sweatshirts icons of Japanese streetwear

Human Made is perhaps one of the most well-known brands among enthusiasts of Japanese streetwear and the reasons are many. The brand's story begins in 2010 when Nigo, a Japanese designer, entrepreneur, and record producer, decides to found the brand. Nigo was already known to the general public as the creative director of A Bathing Ape, another streetwear brand founded in 1993 and later closed in 2013, and for his recent appointment as creative director of Kenzo.

The story of Human Made is, in short, deeply connected to that of its founder, who encapsulated its essence in a single phrase "Future is in the past". Let's discover together what the cornerstones of the collections are, analyzing the main characters and the most iconic products. The Human Made t-shirts and sweatshirts, available in our physical and online store, are a must-have of street style because their story is simply unique.

The Japanese brand by Nigo has an aesthetic that blends vintage American workwear from the '60s with icons of the rockabilly subculture and American rock'n'roll. The result is wearable and genuine products, bold prints, and touches of color in a pop key where nostalgia is just a recovery operation.

"The period from which I draw inspiration for the HUMAN MADE collections is a time that is now distant and lost: the machines for making fabrics and stitches that we can admire on old clothing no longer exist."

To understand the history and project of Human Made, it is also necessary to analyze the characters that revolve around the brand, including Pharrell Williams. The relationship between the two creatives, which we already trace back to 2003, has had a media impact on the world of music, fashion, and streetwear culture in general. They have collaborated on several tracks together, founded Billionaire Boys Club, Ice Cream, and created the iconic Millionaire sunglasses by Louis Vuitton. Recently, in fact, Pharrell Williams has been appointed as a consultant for Human Made by the company Otsumo, strengthening the bond between the two.

"Pharrell Williams is undoubtedly a cultural icon who influences and inspires the creative world. Not only that, I consider him a brother. He has supported HUMAN MADE more than anyone else since day one. Nothing is more exciting than his entry into Otsumo."

Human Made, therefore, is a streetwear brand that puts into practice an operation of nostalgia to project itself into the future. One of the strategies that most strengthens the sense of community among street style brands is that of collaborations. In this case as well, Nigo and Human Made have been pioneers working in synergy on both sneakers and adidas clothing. Among the adidas silhouettes reinterpreted in the Human Made perspective, we can mention:

• adidas x Human Made: one of the first successful collaborations featured iconic models such as Stan Smith and Campus 80s, reinterpreted in a Human Made style with the addition of distinctive details like the red heart and the "Human Made" lettering on the side.

• adidas x Human Made Stan Smith: a classic Adidas model, the Stan Smith, has been reinterpreted with the characteristic red heart, symbol of the Human Made brand.

• adidas x Human Made Campus 80s: the Campus model has also been redesigned, featuring a cream-colored sole and the Human Made logo.

• adidas x Human Made Superstar: on the occasion of the 50th anniversary of the Adidas Superstar, Human Made has proposed three new versions of the iconic model.

• adidas x Human Made NMD Human Race: a running sneaker with a Primeknit upper, Boost midsole, and Human Made details.

• 'adidas x Human Made EQT Racing HM and QUESTAR HM: two sneaker models, EQT Racing and Questar, have been reinterpreted in a Human Made style, featuring unique colors and details.'

• adidas Consortium UNOFCL x Human Made: a retro-style sneaker inspired by tennis, which is part of one of the latest collaborations between the two brands.

"Now let's move on to the collection available at Human Made on Urbanstar, available on our website and in-store. You will find t-shirts, hoodies, jackets, and accessories to create streetwear looks. This brand targets fans of Japanese fashion and those looking for a refined and never predictable streetwear style. Let's take a look at the most iconic products to buy now."

Let's start with a classic of men's clothing and men's fashion: t-shirts. Whether you are looking for basic monochromatic shirts or high-quality cotton with bold prints, Human Made has the model for you. The pack of 3 t-shirts, available in three different colors including white, black, and blue, features clean lines and a monochromatic design enhanced by a heart graphic in the lower left corner. They are the perfect choice for those seeking a simple and functional wardrobe, ideal to wear alone with a pair of jeans or layered under an overshirt. Alternatively, you can consider more unique models with prints on the front and back featuring the iconic phrase "Future is in the past" or "Dry Alls."

Another iconic product by Human Made is their sweatshirts and hoodies with an urban spirit. True to Nigo's aesthetic, the crew neck models are a true concentrate of Japanese streetwear. Versatile and with a contemporary design, Human Made's garments are enhanced by prints on the front and back with an urban vibe along with a logo label. Available in white and brown, they are designed and produced exclusively in Japan.

Can't complete your casual or streetwear-inspired looks? Human Made has the perfect solution with a wide range of accessories carefully curated. The socks feature a jacquard pattern with hearts in various colors, and you can match them with the bags and zippered pouches. Equipped with a practical zip closure, these bags are enhanced by the iconic Human Made logo print on the front and the phrase "Dry Alls" on the back. To top it off, our collection also includes the coffee mug, made from durable ceramic to keep your drink hot longer. Featuring a cheeky design, this mug showcases playful graphics with a heart, logo, and the text "Dry Alls". Join the Human Made community, the Japanese streetwear brand created by Nigo.